No membership dating ads
That’s not to say you should go out and change your business’ domain name just for Ad Words, but depending on your goals, niches, strategy, etc., it’s something to consider.(Oh, and in case you’re wondering, yes, the Display URL for your ad has to be same domain you send your Ad Words traffic to.)Also notice this ad has a lot of numbers in it, which you’ll often find is a trait of top performing ads.It also has a lot of social proof going for it with the 72 reviews with a 5-star average and the 191 followers on Google .e Harmony seems to be one of the higher priced options in the marketplace so very well needs the extra copy to convince people it’s worth spending a little more on this service compared to lower priced competitors.Top10This site’s had an 87% Impression Share over the last 3 months with an average position of 1.7.This site, like consumer-rankings.com, is a rating/review site that simply wants to collect affiliate revenue by sending people to the actual dating sties.
Well, of the 170 companies who’ve had ads running for the keyword “online dating” over the last 3 months, there are 4 that have proven to be more attractive than the competition.
And, the landing page has a similar layout as well.
The focus is mostly on the table that compares the various dating sites with links to the sites.
What’s different is this: If you scroll under the form, there actually is a lot of copy on the page.
The copy lays out the main sales arguments for using e Harmony.