Annual revenue from the online dating industry

FORTUNE — Your go-to Friday night date routine may not be as unique as you thought.In fact, Brian Schechter and Aaron Schildkrout, co-founders of the dating website How About We, say they’re looking specifically to solve the “Netflix-and-Chinese-takeout-every-Friday-night problem.” That’s why they launched How About We in 2010 with the slogan, “The Offline Dating Site.” Every dating product has an angle, whether it’s a focus on marriage or catering to certain groups by race or religion; How About We’s is all about activities that couples can do together.

The company is banking on continued traffic growth in the months to come as its writers post more frequently.IAC’s dating properties had combined revenue of 3 million in 2012.(IAC has not yet released its results for 2013; How About We would not share its financials.) Moreover, the utility of traditional content sites for meeting people is less clear at a time when mobile applications such as Tinder and Hinge are exploding in popularity.They are aware of and conscious of brands — and like to have the latest things.Quantum Darwinism, which may explain our reality, passes tests A mind-bending physics theory may explain why we have one reality instead of many.

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